About
Who, What, Why
We build
businesses
From engineering to creative to growth, if it can be imagined, it can be achieved.
Roswell Studios has helped build hundreds of eCommerce businesses by creating unique, deeply personalized digital ecosystems. Working as an extension of our client’s team, we scope the future of what each business can be and where it can go. Then, we get to work building the beautiful machine that will get them there.
Our core values
Collaborative
We consider ourselves an extension of our client’s team, working closely to understand their goals, challenges, and vision. By immersing ourselves in their business, we forge strong partnerships and become invested in their success as if it were our own.
Pioneer
Embracing and driving innovation is essential in the rapidly evolving world of eCommerce. We stay updated with the latest technologies, trends, and strategies so that you don’t have to. Brands come to Roswell for our commitment to staying on the cutting edge of what works best for their particular business.
Transparency
Building trust with our merchants requires our large and growing team to trust one another. The foundation of that trust is transparency in communication, project progress, pricing, and any challenges faced across departments and with merchants. In doing so, we become our merchants’ partners instead of vendors.
Driven
Focusing on delivering measurable and tangible results for our clients is crucial. We’re committed to driving increased sales, conversions, and ROI.
Our full service agency provides three divisions to build your eCommerce business
Design & Creative
Our team of experienced UX & UI designers collaborates closely with you, leveraging our expertise in designing customer experiences that are in line with your brand identity. Our primary goal is to deliver outstanding design solutions that align with your business objectives, market positioning, and audience requirements, resulting in design and creative work product you can take pride in.
Development
Engineering for eCommerce requires proactivity, shrewd resource management, quality assurance, and a commitment to staying current on best practices in development strategies, architecture, and languages. We abide by the highest levels of version control allowing your team to administer the store with minimal disruption by code merges/releases. In this way, we ensure that your site’s evolution doesn’t impede your revenue growth.
Growth & Marketing
We empower you to take control of your customer relationships by directing them to your Shopify store site through performance marketing and SEO. Coupled with tailored strategies inclusive of unique email flows & SMS journeys, engaging content, loyalty programs, and data-driven approaches, we drive meaningful growth and foster authentic connections with your audience.
Leadership team
Our merchants are entrepreneurs, and so is the culture at Roswell. Fostering an entrepreneurship environment starts from the top, and the Roswell culture lives by the principle that one should lead others in a way that feels like they are leading themselves. The all-star leadership team at Roswell is emblematic of that essence and inspires their team members to challenge themselves to become experts at their craft while maintaining a healthy work-life balance.
Jhon Deo
Jhon Smith
Adon Smith
Our Team
Our creative extraterrestrials, tech wizards, growth marketing gurus, and strategic geniuses are here to tackle any challenge in the eCommerce universe. With deep industry knowledge, we’ve achieved remarkable results alongside our valued clients.
Allan Muteti
Retention Marketing Manager
Anton Solomonik
Sr. Front End Developer
Brad Holland
Associate Director of Design
Carmen Lee
Senior Retention Marketing Manager
Caitlin Covington
Director of Affiliate Marketing
Chris Astrouski
Director of Project Management
Danny Voicu
Sr. Digital Designer Brand
Daniel La Cute
Associate Director of Client Services
Daniel Liu
Front End Developer
Gabrielle Daum
Retention Marketing Manager
Gabriel Lacombe
Front End Developer
Hon Chih Chen
Tech Lead
Our mission
OffBeat Objective
To build your eCommerce business, maximize your lifetime customer value, AOV, conversion rate and revenue. We want to help you unlock your eCommerce potential, delivering optimized user experiences and exponential revenue growth for mid-market and enterprise brands.
Our History
Roswell NYC has a rich history as an eCommerce agency rooted in the heart of New York City. With over a decade of excellence since our launch, our team has grown to include over 40 dedicated team members. Throughout our journey, we’ve proudly established ourselves as a world-class Shopify Plus Partner, forging a strong partnership with Shopify Plus as it drives the mission to democratize eCommerce. With passion and commitment, we continue to evolve, helping merchants across the globe unlock cosmic growth and success.
TRUSTED FROM OVER 1,500 CLIENTS
The group at Baroque is unimaginably committed, educated, and supportive. The completed item was delightful, and worth each penny. I would totally suggest Baroque...
Bargman ,
ENVATO LLC
TRUSTED FROM OVER 1,500 CLIENTS
The group at Baroque is unimaginably committed, educated, and supportive. The completed item was delightful, and worth each penny. I would totally suggest Baroque...
Jhon,
ENVATO LLC
TRUSTED FROM OVER 1,500 CLIENTS
The group at Baroque is unimaginably committed, educated, and supportive. The completed item was delightful, and worth each penny. I would totally suggest Baroque...
Devid,
ENVATO LLC
The evidence
Our impressive portfolio is a testament to our prowess, featuring standout brands across diverse sectors. We’ve worked with beauty powerhouses like Kjaer Weis, Amika, MDNA Skin, and fashion icons such as Greats, Hat Heaven, Jones New York, and The Sak. And let’s not forget our Luxury/Jewelry gems like Adina Reyter, Doyle & Doyle, and Spinelli Kilcollin, as well as CPG & Home Goods favorites like Bachans, Nearly Natural, ByDash, and Sobro Design.
As one of the world’s top Shopify Plus Partners, we cherry-pick the brands we know we can take to new heights. If you’re ready to break boundaries, migrate to Shopify & Shopify Plus, and unlock unprecedented success, you’ve come to the right place. We’re in the business of building businesses, and we can’t wait to build yours.
WE ARE HAPPY TO WORK WITH GLOBAL LARGEST BRANDS
